SEO Website Audit

A practical SEO audit that shows what is holding your website back and what to fix next

My SEO Website Audit is a deep dive into your website's technical SEO, search performance, schema health, content structure, and internal linking.

The goal is simple: give you a clear, prioritised report that shows where your website stands now, what is affecting your visibility in Google, and which fixes are most likely to improve your search performance.

This audit is designed for business owners who want more than a generic SEO checklist. You will receive a detailed Word document with real findings from your website data, including examples, affected URLs, priorities, and practical recommendations.

What You Will Receive

SEO Technical Audit

I will review your website for common technical and on-page SEO issues that can affect crawling, indexing, rankings, and search result presentation.

This includes checks for:

• Broken pages and 404 errors
• Redirect issues
• Missing or duplicate page titles
• Missing H1 headings
• Missing meta descriptions
• Thin content pages
• Missing image alt text
• Indexability and crawlability issues

You will receive a clear technical findings section showing the issue, severity, affected URLs, example pages, and recommended fixes.

Search Performance Analysis

I will analyse your Google Search Console data to show how your website is currently performing in organic search.

This includes:

• Total recent clicks and impressions
• Top-performing pages
• Branded vs non-branded visibility
• Search terms your website already ranks for
• Quick-win keyword opportunities
• Pages losing traffic compared with previous performance
• Pages with good rankings but low click-through rates
• Priority keywords to focus on next

This helps identify where your site is already gaining traction and where focused improvements could bring more traffic.

Schema Markup Assessment

Schema markup helps search engines better understand your business, services, pages, and content.

As part of the SEO Website Audit, I will review your current schema implementation and identify issues or missed opportunities, such as:

• Missing Service schema on key service pages
• Incorrect schema types on commercial pages
• Missing FAQ schema where FAQ content exists
• Missing BreadcrumbList schema
• Incomplete local business or professional service schema
• Incorrect URLs or staging-domain references inside schema

You will receive a schema score and a prioritised list of schema improvements to help strengthen your site's entity signals and search result eligibility.

This part of the audit is diagnostic. It shows what schema is currently present, what looks wrong, and which schema improvements would be worth considering.

If you want the schema fixed, upgraded, or implemented properly across key pages, that is where my separate Sort Your Schema service comes in. That service goes much deeper and includes hands-on schema implementation, clean JSON-LD markup, advanced entity connections, and structured data upgrades for important pages.

In simple terms:

• The SEO Website Audit tells you what schema issues and opportunities exist.
• The Sort Your Schema service fixes and implements the schema properly.

Internal Linking Review

Internal links help search engines understand which pages matter most and how your content is connected.

I will review your internal linking structure to identify:

• Orphan pages with little or no contextual internal linking
• Important service pages that are under-linked
• Generic anchor text such as "learn more" or "click here"
• Pages that should be passing more authority to priority services
• Specific internal linking opportunities

The report includes an internal linking action plan with suggested source pages, target pages, and anchor text recommendations.

SEO Structure & Content Review

I will assess the structure of your key pages and content to identify gaps that may be limiting rankings or conversions.

This includes:

• Page-level SEO structure
• Content depth signals
• Title, heading, and metadata alignment
• Service page visibility
• Content opportunities based on the existing site structure

The audit includes practical recommendations so you can improve the pages that matter most.

Prioritised Action Plan

You will receive a clear set of next steps grouped by priority, so you are not left guessing what to do first.

The report highlights:

• Critical issues that should be fixed first
• High-impact quick wins
• Medium-priority improvements
• Schema recommendations
• Internal linking actions
• Search term opportunities

Where relevant, the technical audit also includes estimated fix cost ranges so you can make informed decisions about what to action.

The Final Deliverable

You will receive a professional Word document covering:

• Executive summary
• Data analysed
• Crawl overview
• Issues at a glance
• Detailed technical SEO findings
• Search performance overview
• Top-performing pages
• Quick-win keyword opportunities
• Traffic decay analysis
• Click-through rate opportunities
• Priority keywords
• Schema markup assessment
• Internal linking analysis
• Internal linking action plan
• Recommended next steps

What This Audit Does Not Include

This audit does not include competitor research or a competitor comparison spreadsheet.

This audit also does not include full advanced schema implementation. It will assess your current schema, identify problems, and recommend improvements, but it does not include writing and installing custom JSON-LD schema across your website.

For deeper schema work, I offer Sort Your Schema, which can include:

• Clean Organization or LocalBusiness schema
• WebSite and SearchAction schema
• BreadcrumbList schema
• SameAs links to social profiles and trusted directories
• ContactPoint schema
• AboutPage and Person schema
• FAQPage schema
• Product, Offer, Review, and AggregateRating schema where appropriate
• Service schema for key service pages
• Advanced schema upgrades for YMYL industries such as health, finance, legal, education, building, and professional services
• Integrated entity structure across multiple important pages

Instead, the SEO Website Audit focuses on your own website's real technical, search, schema, content, and internal linking data. This makes the recommendations more practical, easier to act on, and directly tied to improvements you can make on your site.

Investment

The SEO Website Audit is $897.

Payment is required upfront, and the audit is completed over a two-week period.

Who This Is For

This audit is ideal if you want to:

• Understand why your website is not getting more organic traffic
• Find and fix technical SEO issues
• Improve pages that already rank but are not getting enough clicks
• Strengthen your service page visibility
• Understand whether your schema markup is helping or holding you back
• Build a clearer internal linking structure
• Get a practical SEO roadmap without committing to ongoing SEO work

How This Works With Sort Your Schema

The SEO Website Audit and Sort Your Schema are designed to work together.

The audit gives you the big-picture SEO roadmap. It identifies technical issues, search opportunities, internal linking gaps, content structure problems, and schema weaknesses.

Sort Your Schema is the next step when schema is one of the important opportunities. It is where I move from diagnosis into implementation by adding or upgrading structured data on the pages that matter most.

Depending on what the audit finds, that might mean:

• A schema foundation for your homepage
• Home, About, and FAQ schema for stronger entity clarity
• Product schema for ecommerce pages
• Service schema for commercial service pages
• FAQPage schema for visible FAQs
• BreadcrumbList and WebSite schema for clearer site structure
• A more advanced 10-page schema upgrade for YMYL or authority-sensitive websites

This means you do not have to guess whether schema is worth investing in. The audit shows whether there is a real need, and Sort Your Schema provides the hands-on implementation if it makes sense.

Ready To Improve Your Website's Search Visibility?

If you want a clear, practical SEO audit that shows what is working, what is holding your site back, and what to fix next, this audit gives you the roadmap.