Description
This package is for sites where “good enough” schema from SEO plugins isn’t enough.
Especially YMYL (Your Money or Your Life) industries where trust, credentials, and clarity really matter.
Examples of YMYL-sensitive industries that benefit most from this level of schema:
Health & wellness: clinics, psychologists, nutritionists, allied health
Building and structural services: structural engineers, building consultants, inspectors, and designers providing advice on safety, foundations, load-bearing changes, renovations, and compliance with building codes and standards.
Financial services: financial planners, mortgage brokers, accountants, SMSF advisors
Legal & professional services: law firms, immigration advisors, family law, estate planning
Education & children: tutoring, special-needs education, parenting/behaviour support
High-risk decisions: insurance, investment advice, medical procedures, major life decisions
For up to 10 important pages (e.g. Home, About, Services, key Service pages, FAQs, Pillar posts), I will:
Audit your existing plugin schema (Yoast/SEOPress/other) to identify gaps, duplication, and conflicts
Upgrade or replace default schema with hand-crafted JSON-LD (JavaScript Object Notation for Linked Data) graphs that reflect your real-world entity structure
Strengthen E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals through:
Detailed Organization/LocalBusiness + Person entities (founder, clinicians, advisors, practitioners)
Professional credentials, registrations, memberships, awards, and regulatory numbers
Service or MedicalBusiness/MedicalClinic/LegalService/FinancialService schema aligned to your actual offerings
FAQPage, HowTo, or Article/BlogPosting schema for key content pieces
Review/AggregateRating schema where genuine testimonials exist on the site
Ensure consistent @id structure, SameAs linking (socials, directories, Google Business Profile, professional bodies), and internal connections between pages
Add or fix BreadcrumbList, WebSite + SearchAction, ContactPoint where needed for global clarity
You’ll receive:
Upgraded schema across 10 prioritised pages, implemented or supplied in a format ready to paste into your site
A simple summary of what was added, where, and why, so you can reuse the patterns later
Result:
A site-wide schema upgrade that goes beyond plugin defaults—designed to support YMYL expectations, strengthen E-E-A-T signals, and improve your chances of winning and keeping rich results in competitive niches.
